1 ) The whole content of the website depends on brand personality. If the brand archetype (personality) is “Hero” the language used by it will be idealistic, challenging or noble. If the brand archetype is “Caregiver” its language will be soft and generous.
2 ) Writing helps to create the right image of your brand in the eyes of your customers. This helps to differentiate your business from the competition.
3 ) It motivates the user to stay for a longer time on your website if he/she is impressed by your content and shows the brand personality very well through each and every message and thus ultimately increase the value and sales of your business.
4 ) Best and consistent web copy will turn a customer on your site, know exactly what they’re getting and find their way around no matter how long it’s been since they’ve visited. This will build trust and help your audience feel confident with your product, service or blog.