1 ) The success of your website is determined primarily by its content. So your content should be such that it describes the company’s functionality in a very clear way. And this is possible when the UX writer writes it by keeping the company’s mission in the mind.
2 ) If the mission is clear, the message written by the writer will also be clear for the user. This helps to motivate them and automatically the sales,
3 ) It builds trust for the company which leads it to the highest growth of success.
4 ) UX writers can show the clear cut identity of the organization like what it does, for whom it does and what benefits it is going to provide.